It was François Guillin himself, founder of the Group, who established the framework of our innovation policy: listen to the clients, always think ahead. These have become core principles, and our spirit of innovation has helped drive our development and cement our position as European market leaders.
Innovation is the key priority of the Group’s design office, charged with creating new products which are even better suited to the needs of our clients: the products of tomorrow.
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Surveying developments and market trends, identifying new needs, conducting preliminary studies to inform new designs, imagining new product functionalities and new materials... Constant work in these areas has helped preserve and enhance the Group’s philosophy of innovation for almost 50 years. One major development to result from these efforts is the production of a new film which prevents the build-up of condensation in our packages.
To combat counterfeiting, we have implemented a very active intellectual property policy since 1978, registering almost 300 trademarks and patents.
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Often dismissed as a secondary consideration, at Guillin Group we know that design is a key element of our products. A product must be able to entice and convince clients, potential clients and end users. All new product research, whether the product in question is for catering or fruit and vegetable packing, includes an in-depth ergonomic study early on in the process, to ensure that the end result is modern, functional and perfectly-suited to the user’s needs.
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