It was François Guillin himself, founder of the
Group, who established the framework of our
innovation policy: listen to the clients, always
think ahead. These have become core principles,
and our spirit of innovation has helped drive
our development and cement our position as
European market leaders.
Innovation is the key priority of the Group’s design
office, charged with creating new products which
are even better suited to the needs of our clients:
the products of tomorrow.
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Surveying developments and market trends,
identifying new needs, conducting preliminary
studies to inform new designs, imagining new
product functionalities and new materials...
Constant work in these areas has helped
preserve and enhance the Group’s philosophy
of innovation for almost 50 years.
One major development to result from these
efforts is the production of a new film which
prevents the build-up of condensation in our
packages.
To combat counterfeiting, we have
implemented a very active intellectual
property policy since 1978, registering almost
300 trademarks and patents.
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Often dismissed as a secondary consideration,
at Guillin Group we know that design is a key
element of our products. A product must be
able to entice and convince clients, potential
clients and end users. All new product research,
whether the product in question is for catering or
fruit and vegetable packing, includes an in-depth
ergonomic study early on in the process, to
ensure that the end result is modern, functional
and perfectly-suited to the user’s needs.
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